The head of the government noted that online commerce is highly popular in Kazakhstan. Last year, its volume exceeded 3.2 trillion tenge, accounting for 14.5% of total retail trade. The sector has created over 300,000 jobs, and labor productivity has increased by more than 30% compared to traditional stores and market sales.
"A significant share of our market is occupied by foreign online platforms, which we can effectively utilize to boost the export of domestic goods. On the other hand, there are concerns regarding the protection of consumer rights, intellectual property, and the personal data of our citizens. The quality of goods on marketplaces also raises questions. Not only foreign platforms but also domestic marketplaces do not guarantee quality. Information about product authenticity is often lacking, creating risks for both consumers and producers who face unfair competition," said Olzhas Bektenov.
To address all these issues, he tasked the Ministry of Trade with developing specific proposals and measures for the digitalization of all trade activities in Kazakhstan, including markets and small neighborhood stores.
"In collaboration with the ministries of justice and digital development, we should formulate specific measures to enhance consumer rights protection in electronic commerce by the end of February. This work must prioritize product quality, protection of intellectual property, and the personal data of our citizens," the Prime Minister continued.
Additionally, by the end of March, he instructed the formation of efficient supply chains for goods both domestically and internationally, as well as the development of additional state support measures for e-commerce.
"Earlier, a plan for the development of electronic commerce until 2027 was adopted. However, it is necessary to update it now, taking into account the proposals from the domestic business community and the experience of working with marketplaces. This work should be completed by the end of March," emphasized Olzhas Bektenov.
In conclusion, he instructed to enhance the potential of "Kazpost."
The operator provides a wide range of services to the population with an extensive network of branches, but the company incurs significant costs and cannot actively develop. The ministries of digitalization and trade have been tasked with developing a plan for the national postal operator's development within a month.
Previously, the Minister of Trade and Integration, Arman Shakkaliev, stated that Kazakhstan is ready to adopt the experience of foreign countries in the field of electronic commerce.