The volume of retail trade in Kazakhstan for the year 2024 amounted to 22.4 trillion tenge, representing a 16.7% increase in monetary terms compared to January-December 2023 (IFO — 109.8%). The previous year saw a growth of 22% (IFO — 107.7%). The share of retail in the total volume of domestic trade for January-December of the past year reached 32.2%, marking one of the highest figures, second only to 2020. The retail trade share a year earlier was 31.5%, as reported by ranking.kz.
Regionally, just over one-third of all officially recorded retail trade by receipts was concentrated in Almaty. Following closely was Astana with a share of 13.2%. The third major city of Kazakhstan, Shymkent, with a share of 4.7%, fell behind the Karaganda (7.5%) and East Kazakhstan (5.7%) regions.
In the retail structure, two-thirds traditionally accounted for non-food products. From January to December 2024, the volume of retail trade in non-food goods reached 15.1 trillion tenge, which is 16.9% more than in the corresponding period of 2023 (IFO — 110.2%).
Retail sales of food products, on the other hand, amounted to 7.3 trillion tenge, reflecting a 16.2% increase compared to the previous year (IFO — 109.1%).
It is worth highlighting e-commerce, which, thanks to marketplaces, is rapidly carving out its place in the retail structure. According to the Ministry of Trade and Integration of Kazakhstan, the volume of electronic retail trade from January to November 2024 reached 3.2 trillion tenge. It is expected that by the end of 2024, the share of online sales in retail trade will be 15% (with a target of 14.5%), and by 2029, the share is planned to increase to 18.5%, with a volume of 9.3 trillion tenge. For reference: from January to December 2023, online retail trade accounted for 2.4 trillion tenge, or 12.7% of the total retail trade volume.
