During the World Shopping Day promotion on Wildberries from October 28 to November 11, 2024, residents of Kazakhstan ordered goods worth 31% more in monetary terms compared to last year, reports a correspondent from the Kapital.kz business information center, citing data from the marketplace.
The most popular purchases during the sale included dresses, jackets, boots, trousers, suits, and hats, as well as cosmetics and holiday goods. Traditionally, Kazakhs aim to buy household items, warm clothing, and skincare products, along with festive items for the New Year celebrations.
The most significant increase in consumer interest during the discount days was seen in cosmetics and perfumes: demand for thermal water for facial hydration surged 6.5 times year over year, false eyelashes increased by 3.2 times, perfume sales doubled, creams rose by 1.6 times, and curlers by 1.4 times. Among jewelry, there was particularly high demand for: necklaces - nearly doubling, chokers increasing by 1.8 times, and rings by 1.7 times.
Interest in outdoor garlands grew by 426%, carnival sets by 397%, face paints (+214%), carnival masks (+213%), and accessories (+85%), as well as board games for adults (+176%) and for children (+100%).
Additionally, among Kazakhs, the demand for air grills (+330%), 3D printers (+251%), underwater cameras (+162%), and multi-stylers (+160%) also saw an increase.